Despite global headwinds, Chinese hardware startups remain to take on the world
While many export-led hardware businesses loathe decreasing profitability, some learn to adapt and look for a silver lining. That has unexpectedly spurred new directions for factory owners in China. Indiegogo, one of the world’s largest crowd-funding platforms, saw the changes firsthand.
Chinese brands are huge on crowdfunding, even if you'd never know it
“Be proud of your country of origin because, at the end of the day, it is really about the product being awesome,” says Li. “When your audience buys the product, uses the product, and then likes it, that’s all that matters. It doesn’t matter if it’s labeled, ‘Made in China.’