Hi. I'm Lu.
露 My family named me "Lu", meaning dew in Mandarin. I always find it to be a powerful word as dews replenish what's around them while also having the strength to sculpt stones if given time and consistency. I hope to live a life of nurturing, perseverance, and vivacity.
Lu is a global growth and operations executive. As the VP of Global Sales and Strategy at Indiegogo, the world's leading crowdfunding site that helps creators launch brands and reach first customers, Lu oversees the company's global growth - builds revenue-driving teams and levers to scale.
Since joining Indiegogo in 2017, Lu has built teams to help innovators from China, Japan, and many other countries bring their products to a wider, global audience, raising over $300M in funds on Indiegogo to date. Lu's growing teams speak 5+ languages and expand from sales, client services, to business development and strategy.
In 2020, Lu was honored by Forbes 30 Under 30 for her work in cross-border marketing and advertising. Her work has also been featured in TechCrunch, The Verge, and Mashable.
Before taking on crowdfunding, Lu worked in digital marketing, broadcast media, and was a well-known “influencer" English lecturer, with hundreds of students across China.
Lu received her B.S. in Media, Culture, Communications from NYU and M.A. in East Asian Studies for Psychology & Marketing from Stanford University.