LU LI
Customer-Oriented Global Operations Leadership - I Help Startups Scale Fast & Scale Smart
Hi. I'm Lu.
露 My family named me "Lu", meaning dew in Mandarin. I always find it to be a powerful word as dews replenish what's around them while also having the strength to sculpt stones if given time and consistency. I hope to live a life of nurturing, perseverance, and vivacity.
BIOGRAPHY
Lu is a global growth and operations executive. She has dedicated her career to building client & market-base growth and operational excellence for growth-stage startups.
Currently, she serves as the Global Head of Customer Success & Strategy at Wonders, a fast-growing voice operations platform built for independent restaurants across North America.
Prior to Wonders, she served as the VP of Global Sales and Strategy at Indiegogo, the world's leading crowdfunding site that helps creators launch brands and reach first customers. While there, she built and led teams from sales, client success to business development that championed the company’s global growth. She was honored by Forbes 30 Under 30 in 2020 for her work in cross-border business and marketing. Her work has also been featured in TechCrunch, The Verge, and Mashable.
Before diving into the startup world, Lu worked extensively in digital marketing, broadcast media, and was a well-known “influencer" English lecturer, with hundreds of students across China.
Lu holds an M.A. from Stanford University and a B.S. from New York University. Lu has lived in Beijing, Boston, San Francisco, and many other places, but now calls NYC home.