Hi. I'm Lu.
露 My family named me "Lu", meaning dew in Mandarin. I always find it to be a powerful word as dews replenish what's around them while also having the strength to sculpt stones if given time and consistency. I hope to live a life of nurturing, perseverance, and vivacity.
Lu is a global growth and operations executive. As the GM of Global Strategy at Indiegogo, the world's leading crowdfunding site that helps creators launch brands and reach first customers, Lu oversees the company's GTM strategies into new markets and builds revenue-driving levers to scale. Since joining Indiegogo in 2017, Lu has built teams in both San Francisco and Shenzhen to help innovators from Greater China bring their products to a wider, global audience, raising over $300M in funds on Indiegogo to date.
More recently, Lu expanded her cross-border marketing program at Indiegogo into Japan with exciting initial results. The vision is to make Indiegogo the platform of choice for APAC creators looking to launch their brands to the world. Lu's growing teams speak 5+ languages and expand from sales, client services, to business development and strategy.
In 2020, Lu was honored by Forbes 30 Under 30 for her work in cross-border marketing and advertising. Her work has also been featured in TechCrunch, The Verge, and Mashable.
Before taking on crowdfunding, Lu worked in digital marketing, broadcast media, and was a well-known “influencer" English lecturer, with hundreds of students across China.
Lu received her B.S. in Media, Culture, Communications from NYU and M.A. in East Asian Studies for Psychology & Marketing from Stanford University.